VEKA Debuts New Booth at GlassBuild America in Atlanta
August 28, 2015 by VEKA Inc
When GlassBuild America set out to displace the InterGlass Metal Show in 2002, VEKA realized that the industry would turn to GBA as the show that everyone would attend. Just one year later, IGM’s disappointing final show in Boston proved that to be true. VEKA feels that its thirteenth showing at GBA will prove to be it’s biggest and best. It is VEKA’s fourth complete booth change for the annual show and will see a return to the days of the two-story booth in Atlanta.
The new properties will boast an exhibit filling the fifteen hundred square foot space with numerous branded products including Evolutions®, EuroView®, TimberView®, SlideView® and SwingView® as well as last year’s very successful product launch, Ecolutions®. Excitement is mounting for an exclusive, never before seen window design on display for review and comment from VEKA clients and prospects.
VEKAessentials®, the company’s service platform, will also feature prominently in the booth along with touchscreen kiosks running an exclusive document warehouse and booth product guide software package called VEKAexpert™ Steve Dillon, VEKA’s Director of Marketing comments, "We have had some pretty successful booth debuts at GBA in the past but this year marks a new era and there is a lot of excitement around the launch. We are bringing a whole new experience to the show floor for our customers and prospects. We are featuring over 22 window and door systems and are focused on letting people know and understand who VEKA is as a company, not just a vinyl profile supplier. We are also rolling out our new customer educational platform, VEKA Academy. Visitors will be able to preview the program on a 60” screen."
VEKA has partnered with Ventana® and Paradigm Windows® to showcase the EuroView® fold and slide product in the Dream Showroom as well as presenting go-to-market strategies for commercial window fabricators in the Express Learning Theater.
GlassBuild America will run September 16-18 in Atlanta at the Georgia World Congress Center.
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