VEKA Academy™ Debuts with Resounding Success
June 1, 2015 by VEKA Inc
Know-how is the most powerful tool in business. The goal for VEKA Inc. is to be Partner of Choice to its customers as a source of know-how and solutions that reach far beyond design, extrusion and the supply of vinyl window and door profile systems. After almost six months in development, VEKA officially launched its new educational initiative called VEKA Academy™ on May 19th. The pilot launch was held at VEKA's corporate headquarters in Fombell, PA. A limited number of invitations were sent out to local fabricators and VEKA employees to participate in Academy's debut.
VEKA Academy: Windows and Doors - Foundation for Success was developed to cover key aspects of the fenestration industry. Over the past 32 years in the United States, VEKA has invested in creating knowledge-based solutions in close cooperation with customers and industry organizations such as AAMA and the Vinyl Institute. In pursuit of know-how leadership, our entire engineering, technical field support, marketing and sales teams were among the first to obtain AAMA Fenestration Masters and Associates degrees.
It is important to the company to share our knowledge with our partners, and also their customers, to make everyone a well-rounded window fabricator or dealer/distributer as well as an effective marketer.
"We have asked our customers to nominate high potential employees to participate. Window fabricators are bringing on new employees every day. In many cases, employers are hiring from outside the industry and are promoting existing employees to take on new responsibilities. The supervising managers often do not have time to train some of the critical basics of our industry", states Steve Dillon, VEKA's Director of Marketing.
VEKA's President and CEO, Joe Peilert states, "Thankfully, our industry is back in a growth and hiring mode. We frequently hear from our customers that it is difficult to find and develop employees with high potential. VEKA Academy's seminar: Windows and Doors - Foundation for Success is designed to give their team members access to know-how and networking opportunities that make them more productive and motivated."
VEKA Academy is a two-day event. The seminar is designed for entry to mid-level sales, production, engineering, purchasing, marketing and management personnel who are interested in learning more about the window and door industry. These seminars are taught by industry professionals who have decades of experience. Presenters from within and outside of VEKA are highly rated speakers at events such as AIA, AAMA and AMI's Profiles.
The two-day agenda is a unique mix of classroom learning and hands-on experience. Key topics such as testing and labeling, EnergyStar®, u-value, impact, condensation, colors and green building codes were presented in detail. It also offers participants a behind-the-scenes look at VEKA extrusion and all of the processes that lead to the products fabricators use each and every day. Class sizes are kept small enabling instructors to spend time answering questions with as much detail as possible. The company has plans for two more events this year as well as a preview and promo debut at the GlassBuild America Show in Atlanta this September.
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